Help Potential Customers Find Your Business
What is search engine optimization?
Search engine optimization (often shortened to SEO) is the process of improving your website’s ranking in popular search engines like Google. Search engine algorithms consider a lot more than just the content on your website. Thus, they require careful planning on and off the website itself to optimize performance.
Why should I invest in search engine optimization?
When was the last time you searched for something online and kept looking past the first page of results? Ensuring your website appears in the top few results is vital for driving traffic to your site.
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
How Do I Start Improving My Website?
Improve Your Content
Having interesting, engaging, well-researched content on your website will go a long way. Keep your target audience in mind, and write content that your visitors (and you) would want to read.
Fix Your Links
If your website has broken links to old content, or the site is hard for visitors to navigate, update your links. Point visitors to your latest and greatest content, whether that’s a new blog post or updated page.
Do Routine Maintenance
When you’re busy running a business it’s easy to let cleaning fall by the wayside, but keeping up with your site will pay off in the long run! Search engines and visitors alike enjoy updated, relevant content. Get rid of any old posts, images, or other junk cluttering up your site.